How do you create remarkable content that will wow your readers and stand out from the thousands of pieces of content distributed daily? Before you hit the “publish” button on your next big piece of content take a moment to honestly ask yourself these six questions:
1. Is it Awesome?
Remarkable content is the name of the game. Think about your content. Is it unique or controversial? Is it insightful and emotional? Is it thought-provoking? Is it easy to understand? Is it relevant to the audience? All of these will drive engagement and set you apart from the crowd.
2. Is it Visual?
The brain processes visuals 60,000 times faster than text. If you want to get your content viewed and shared, make it highly visual by using brand-made and fan-made visuals. Instagram, Vine and Flickr can be great sources of visual content for your brand.
3. Is it Sharable?
76% of internet users share content they like. Think of your target audience. What interests them? To create exceptional content you want to think in terms of how sharable your content is to your audience. The more likely the material is to peak their interest, the more likely your audience will share your content with their friends or coworkers. Adding social share buttons to your email will double click through rates
4. Is it Backed Up with Data?
Exceptional content also has exceptional data to back it up. To add credibility to your content and to really drive your point home make sure you add relevant, original data or unique statistics to accompany any important points you make.
5. Is it Mobile Responsive?
By 2019, 5.6 billion people will have smartphones. In addition, over 50% of all email is opened on a mobile device. If your website, social and email content isn’t mobile responsive, you will be missing out on a lot of content interactions.
6. Is it Top Quality?
Review your work. Are the images, videos and overall design of high quality? If not, then make some changes. Proof read your work. Make sure it is clear and concise and void of any typos. High quality content gives you more credibility and will therefore be respected by your readers.