Video content has become increasingly popular, but that doesn’t mean every video will bring in tons of attention and start lots of conversions. To really see a return on investment, you need to optimize your videos. Here’s 5 easy steps to do just that:

1. Make Videos With A Goal: Videos with a purpose are much more effective at gaining conversions and sales then videos that are only made for brand awareness. Some things to keep in mind when planning the goals for your videos are the emotions you want to elicit, the types of customers you want to appeal to, and the actions you want viewers to take after they watch the video

2. Have A Call To Action: Specific calls to action are very important to include in your videos. Whether it is a link to a separate page, a prompt for the viewer, or annotations to different resources, calls to action are vital to getting people to follow up

3. Include Email Gates To Capture Leads: Email gates are very helpful to include in videos; they give interested viewers a chance to give their personal information. Be careful not to include too many fields for them to fill out; you want it to be a simple, quick process. It’s best to include email gates in high-quality videos so that viewers will be more likely to give their information

4. Make Videos More Search-Friendly: With updates to Google’s algorithm coming out intermittently, search engine optimization can be hard to keep up with. However, if you keep these three things in mind when creating your videos, your videos will be much more search friendly:

  • Keywords & Descriptions: After doing some research on the best keywords you want, include them in the title and description of the video
  • Transcripts: Search engines aren’t able to know the exact content of your videos, so transcribing them is highly recommended. If you turn the transcribed video into a blog post to accompany it, you’ll alert Google’s search engine about the video’s context
  • Multi Platform promotion: YouTube and Google are the two top search engines, so after you’ve made your videos, put them on YouTube, your company’s site, and other platforms. Change up the title for each platform to get even better results

5. Analyze Your Content To Make Improvements: The last step in the optimization process is to look at the detailed data of your previous content. This can indicate what videos are most popular, how long the viewer’s attention span is, and many other aspects to help you know what areas you need to improve in the future