Category: Email Marketing

How Outside Lands Doubled Their Social Impact With Email

Music festivals are highly innovative when it comes to keeping fans connected through social media, but even the most socially-connected fans miss out on some of the best posts, tweets, pins, and tags. How can your brand amplify the social buzz generated by its fans to reach and engage an even bigger audience? The simple answer may surprise you: use email. Outside Lands, the annual music festival that transforms San Francisco’s Golden Gate Park into a labyrinth of stages and sideshows for more than 180,000 people to enjoy over three days, decided to do just that. By using our...

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5 reasons To Use Twitter In Your Email Campaigns

Validate Your Business: Face it. The things your customers and fans say about you is far more powerful than anything your marketing department can dream up. Amplifying the voice of the customer boosts credibility and drives 3x more engagement. In fact, 92 percent of consumers worldwide trust recommendations from friends and family more than any form of advertising (Word of Mouth Marketing Association). Extend Your Messaging Lifespan: The average lifespan of a tweet is extremely short (around 18 minutes by some estimates) so unless your followers are logged into Twitter and filtering through their timeline 24/7, they’re missing out...

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