Category: Content Marketing

3 Ways To Use Social Proof To Build Trust

Social proof is defined as “a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” (Wikipedia) In other words, we look to others to help make and validate decisions. We use social proof to make all types of decisions: Where to eat, what to wear, what to buy. In fact, over 70% of consumers consult consumer reviews before making a purchase. Here are three tactics to use social proof to build trust for you brand. Find Your Brand Advocates: People trust people. We trust other consumers more than we trust...

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4 Tips to Build Better Content Marketing

Your potential customers are bombarded with messages everywhere they look: their favorite websites, their phones, television, billboards, everywhere! They are so overwhelmed that they’ve conditioned themselves to tune out these messages, ultimately rendering your campaigns useless. There is a new paradigm in marketing: provide your potential customers with valuable and helpful content related to their problem or industry, then capture their business because you have positioned yourself as an expert in your field. You never have to worry about catching your potential customers at the right moment, because they came looking for you. The trick is to have strong,...

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Social Media in Email: Word of Mouth on Steroids

There’s no doubt that the most effective marketing is word of mouth. The fact of the matter is that we value the opinion of other people more than we do expensive advertising campaigns and brands. Featuring your social media conversations in your email is a great wait to capture the nice things other people are saying about your brand and provide “social proof’ for your brand. Here are some great ways to use social media in email to promote more digital word of mouth: Search for positive mentions of your brand on Twitter. Find instances of fans really enjoying...

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