Author: David DeVore

Introducing StoryPorts Translator for Email

According to The Harvard Business Review, more than half of consumers are willing to pay more if you are willing to give them information in their own languages. “In fact, there is an undeniably strong link between in-language content and a consumer’s likelihood of making a purchase.” Their study found that: 72.1% of consumers spend most or all of their time on websites in their own language. 72.4% of consumers said they would be more likely to buy a product with information in their own language. 56.2% of consumers said that the ability to obtain information in their own...

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Introducing StoryPorts Full-Width Emails and Templates

Introducing Full-Width Emails and Templates Around 1999, driven by low-resolution screens and early versions of Outlook, Hotmail, AOL, and Yahoo, the conventional wisdom among email marketing pundits was that emails shouldn’t be much wider than 600 pixels. Since then, 600-pixel wide emails have been the standard. Occasionally over the past 18 years, some progressive email designers have stretched their designs to 750 or even 900 pixels, but not often. In contrast, web and app designers have embraced a world of full-width possibility that can stretch and respond to any screen size. Full-width design has been able to facilitate a beautiful, rich, landscaped experience that defines...

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[Yikes!] IOS 11 will break your emails. Here’s how to fix it.

This week, email marketers everywhere are scrambling to make their templates and emails look great again on iPhones due to a rendering issue ushered in with the release IOS 11. With IOS Mail accounting for about a third of all email opens in the first half of 2017, this issue is a pretty big deal. StoryPorts’ Customers We’re happy to report that StoryPorts’ customers are automatically covered as we were able to deploy a global patch so that any email or template built and published through StoryPorts will render correctly across all iPhone versions. Nothing more for you guys to do! How...

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