by David Devore | Aug 23, 2016 | Blog, Tips and Tricks
Big data is the new currency of business, and organizations are scrambling to make the most of it to advance strategies and amplify business goals. Knowing how to gather data is one thing, but knowing what to do with it to transform your business is an altogether...
by David Devore | Nov 17, 2015 | Blog, Content Marketing
In content marketing, it can be a challenge to create engaging content that also gains new customers. Without planning and consideration of the audience, content produced by a brand often times goes unnoticed. Social media provides a unique opportunity to form...
by David Devore | Aug 26, 2015 | Blog, Content Marketing, Tips and Tricks
Many things, from psychology to science, play a part in making a headline that’s clicked and shared. Great headlines are important; they can mean the difference between gaining a few new users or an entire new audience. Here are 3 tools to help you make your...
by David Devore | May 20, 2015 | Blog, Content Marketing, Email Marketing, Free Marketing Tools
Animated GIFs are a great way to make email marketing more unique and appealing. Studies have shown that emails with GIFs generate a 12% increase in profit from customers and a 5% increase in click-through rates. Yet, only 11% of email marketers are using GIFs,...
by David Devore | Mar 28, 2015 | Blog, Content Marketing, Email Marketing
Email click-through rates are important for every business marketer, and are a far better indication of engagement than just email opens. In addition, click-throughs can boost your site visits, profits and sender reputation. But clicks are hard to obtain and often...
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