by David Devore | Feb 23, 2016 | Blog, Content Marketing
Video storytelling is a great way to increase engagement on social media. Sharing a story encourages people to share your content, and gives them something interesting to talk about. Done correctly, telling your story by video can be very beneficial to your...
by David Devore | Feb 5, 2016 | Blog, Content Marketing
Millennials, Generation Xers, and Baby Boomers tend to consume content very differently, and it’s important for marketers to understand the best ways to appeal to each individual group. While this can be an often misunderstood topic, a great study included below helps...
by David Devore | Dec 17, 2015 | Blog, Content Marketing
Throughout 2015, it is expected that the biggest digital marketing trend will be content marketing, especially visual content. But with all of the content being produced, standing out and getting your content noticed isn’t always easy. And when you only use...
by David Devore | Nov 23, 2015 | Blog, Content Marketing
Content marketing is always changing and developing, and so are the statistics that come along. Here are five recent stats, each one corresponding to one of the steps in the process of creating valuable and effective content: Strategy: 36 percent of B2B...
by David Devore | Nov 17, 2015 | Blog, Content Marketing
In content marketing, it can be a challenge to create engaging content that also gains new customers. Without planning and consideration of the audience, content produced by a brand often times goes unnoticed. Social media provides a unique opportunity to form...
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