Twitter is a great outlet for email. Better yet, putting your best tweets into email lengthens the otherwise short lifespan, which gives your fans and subscribers another chance to engage with you. Here are three great ways to use Twitter in email:

1. Use Comments and Mentions – Use the feedback from your fans to build trust and social proof. Fans trust fans more than they trust brands. Leverage their voice and gain their trust.

2. Search Hashtags – Search hashtags related to your brand to find new and interesting voices for your brand.

3. Use Relevant Public Feeds – Don’t feel constrained to just your feed: Find public feeds that are relevant to your customers to use in your emails. Giving your subscribers suggestions that match their interests can help to position you as an expert in your business.

How have you been using Twitter in email? Let us know.

Using Twitter in email