Category: Tips and Tricks

Social Proof: What It Is And How To Use It

What is social proof? Social proof in marketing is trusting the word of your fellow consumers over that of a company. Makes sense, right? If a restaurant ran a commercial saying they have the best steaks in town, you’d probably dismiss it. If, however, your best friend told you that the restaurant had the best steak they’d ever eaten, you’d trust them. Social proof is a highly effective marketing tool, and better yet, it is inexpensive and easy to use. Here are some great tips to incorporating social proof into your digital marketing: Use real customer feedback in your...

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Time To Upgrade Your Useless Social Icons

Often times companies will send out marketing emails with small social icons linking subscribers to their social media sites. But why? Is it the hope that they will feel inspired to click on the icon just by it being there? The reality is, putting a Facebook icon in your email header or footer is really just a free advertisement for Facebook courtesy of your brand. But don’t fret, there’s a solution: Put your social content directly into your email. Putting this content directly into your email is great for several reasons: 1) Increases visibility – If you want your subscribers to look...

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5 reasons To Use Twitter In Your Email Campaigns

Validate Your Business: Face it. The things your customers and fans say about you is far more powerful than anything your marketing department can dream up. Amplifying the voice of the customer boosts credibility and drives 3x more engagement. In fact, 92 percent of consumers worldwide trust recommendations from friends and family more than any form of advertising (Word of Mouth Marketing Association). Extend Your Messaging Lifespan: The average lifespan of a tweet is extremely short (around 18 minutes by some estimates) so unless your followers are logged into Twitter and filtering through their timeline 24/7, they’re missing out...

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