Category: Tips and Tricks

5 reasons To Use Twitter In Your Email Campaigns

Validate Your Business: Face it. The things your customers and fans say about you is far more powerful than anything your marketing department can dream up. Amplifying the voice of the customer boosts credibility and drives 3x more engagement. In fact, 92 percent of consumers worldwide trust recommendations from friends and family more than any form of advertising (Word of Mouth Marketing Association). Extend Your Messaging Lifespan: The average lifespan of a tweet is extremely short (around 18 minutes by some estimates) so unless your followers are logged into Twitter and filtering through their timeline 24/7, they’re missing out...

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