David DeVore, founder and CEO of StoryPorts, had the chance to talk email marketing with Heike Young and Joel Book of Salesforce, on the award winning Marketing Cloudcast. Listen as David — an adviser on email to some of the world’s largest companies — explains his personal tips to help emails stand out in the inbox crowd. You’ll also learn the latest on interactive content in email, personalization and upcoming email trends so you can stay ahead of the curve. Check out the podcast “Spring-Clean Your Email Marketing with An Expert’s Sage Advice” right here: Read the SalesForce...Read More
Category: Tips and Tricks
We are super excited today to announce a new tool for all you email geeks out there. We’ve constructed a free video in email builder! There are a number of reasons to put video in your email, especially HTML5 video that can actually play inside of your email. Now, the geeks know that some devices will play video in email. Others will provide a fallback that then clicks through to a website and so forth. There are different schools of thought on, “Hey, do you want people to click to your website? Do you want them to be able...Read More
Exciting news for email geeks everywhere! Gmail has announced they will be supporting CSS in email which means Gmail will now be mobile responsive. Designers can: Query the screen size Be able to define how content should be arranged Show or hide certain pieces of content Code a style in the head tag and then read it out throughout the email. This means more: HTML5 video headers Expandable menus Accordions Sliders and galleries Rotational banners Graphs And more interactive emails! Check out these useful resources: The Official Gmail Blog: https://gmail.googleblog.com/2016/09/better-emails-tailored-to-all-your-devices.html Developers: Assorted media queries, example code, as well as markup, etc:...Read More
Research from Litmus 2016 State of Email Design says that almost 50% of email marketers have never used an animated GIF. 23% or email marketers rarely use animated GIFs. Animated GIFS are a great way to provide interactive and engaging content in email campaigns. Here are three super easy ways to create animated GIFs for your email campaigns. Animated GIF Tools for Email Marketing Download a FREE Chrome app, Make a Gif. This app is great. Using this app, you can record a piece of YouTube and add directly into an email. You can also create a simple video through...Read More
Today, we’re excited to give you a free email ROI Calculator specifically designed for email marketers as a predictive engine. Typical ROI calculators show a picture around email marketing ROI that is related to the volume of the email that somebody sends, the open rate, the click rate, the conversion rate. ROI calculators typically don’t emphasize how much Operations cost to create an email. Costs are typically buried and so true ROI is hard to calculate This calculator is unique because it determines impact through calculating relevancy and productivity. Data can then be extrapolated to examine the impact of ROI depending on...Read More
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- Introducing Google Fonts for Email & Enterprise Workflow Sharing
- What Litmus Learned From Tracking 17 Billion Email Opens [Infographic]
- Webinar: Ask The Expert With Bridgette Darling from Adobe
- How about an email makeover? Listen to The Marketing Cloudcast for some tips.
- WEBINAR – What’s New in The Spring Release?