Category: Tips and Tricks

[Yikes!] IOS 11 will break your emails. Here’s how to fix it.

This week, email marketers everywhere are scrambling to make their templates and emails look great again on iPhones due to a rendering issue ushered in with the release IOS 11. With IOS Mail accounting for about a third of all email opens in the first half of 2017, this issue is a pretty big deal. StoryPorts’ Customers We’re happy to report that StoryPorts’ customers are automatically covered as we were able to deploy a global patch so that any email or template built and published through StoryPorts will render correctly across all iPhone versions. Nothing more for you guys to do! How...

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3 Easy Ways to Create Animated GIFs for Email Marketing

Research from Litmus 2016 State of Email Design says that almost 50% of email marketers have never used an animated GIF. 23% or email marketers rarely use animated GIFs. Animated GIFS are a great way to provide interactive and engaging content in email campaigns. Here are three super easy ways to create animated GIFs for your email campaigns. Animated GIF Tools for Email Marketing Download a FREE Chrome app, Make a Gif. This app is great. Using this app, you can record a piece of YouTube and add directly into an email. You can also create a simple video through...

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How about an email makeover? Listen to The Marketing Cloudcast for some tips.

  David DeVore, founder and CEO of StoryPorts, had the chance to talk email marketing with Heike Young and Joel Book of Salesforce, on the award winning Marketing Cloudcast. Listen as David — an adviser on email to some of the world’s largest companies — explains his personal tips to help emails stand out in the inbox crowd. You’ll also learn the latest on interactive content in email, personalization and upcoming email trends so you can stay ahead of the curve. Check out the podcast “Spring-Clean Your Email Marketing with An Expert’s Sage Advice” right here:   Read the SalesForce...

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Simple, Free to Use Tool to Include Video in Email Marketing

  We are super excited today to announce a new tool for all you email geeks out there. We’ve constructed a free video in email builder! There are a number of reasons to put video in your email, especially HTML5 video that can actually play inside of your email. Now, the geeks know that some devices will play video in email. Others will provide a fallback that then clicks through to a website and so forth. There are different schools of thought on, “Hey, do you want people to click to your website? Do you want them to be...

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Email Geeks Rejoice! Gmail supports CSS in Email

Exciting news for email geeks everywhere! Gmail has announced they will be supporting CSS in email which means Gmail will now be mobile responsive. Designers can: Query the screen size Be able to define how content should be arranged Show or hide certain pieces of content Code a style in the head tag and then read it out throughout the email. This means more: HTML5 video headers Expandable menus Accordions Sliders and galleries Rotational banners Graphs And more interactive emails! Check out these useful resources: The Official Gmail Blog: https://gmail.googleblog.com/2016/09/better-emails-tailored-to-all-your-devices.html Developers: Assorted media queries, example code, as well as markup, etc:...

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