We are super excited today to announce a new tool for all you email geeks out there. We’ve constructed a free video in email builder! There are a number of reasons to put video in your email, especially HTML5 video that can actually play inside of your email. Now, the geeks know that some devices will play video in email. Others will provide a fallback that then clicks through to a website and so forth. There are different schools of thought on, “Hey, do you want people to click to your website? Do you want them to be able...Read More
Category: Free Marketing Tools
Research from Litmus 2016 State of Email Design says that almost 50% of email marketers have never used an animated GIF. 23% or email marketers rarely use animated GIFs. Animated GIFS are a great way to provide interactive and engaging content in email campaigns. Here are three super easy ways to create animated GIFs for your email campaigns. Animated GIF Tools for Email Marketing Download a FREE Chrome app, Make a Gif. This app is great. Using this app, you can record a piece of YouTube and add directly into an email. You can also create a simple video through...Read More
Today, we’re excited to give you a free email ROI Calculator specifically designed for email marketers as a predictive engine. Typical ROI calculators show a picture around email marketing ROI that is related to the volume of the email that somebody sends, the open rate, the click rate, the conversion rate. ROI calculators typically don’t emphasize how much Operations cost to create an email. Costs are typically buried and so true ROI is hard to calculate This calculator is unique because it determines impact through calculating relevancy and productivity. Data can then be extrapolated to examine the impact of ROI depending on...Read More
Animated GIFs are a great way to make email marketing more unique and appealing. Studies have shown that emails with GIFs generate a 12% increase in profit from customers and a 5% increase in click-through rates. Yet, only 11% of email marketers are using GIFs, according to a 2013 study done by MarketingSherpa. Here are four free, simple tools and resources to help your company use and store GIFs to improve your email campaign: Create GIFs with GIFMaker: GIFMaker provides the tools to take pictures, resize them, and combine them into GIFs. Users can speed up the images, and you’re...Read More
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- Introducing Google Fonts for Email & Enterprise Workflow Sharing
- What Litmus Learned From Tracking 17 Billion Email Opens [Infographic]
- Webinar: Ask The Expert With Bridgette Darling from Adobe
- How about an email makeover? Listen to The Marketing Cloudcast for some tips.
- WEBINAR – What’s New in The Spring Release?