Category: Free Marketing Tools

[Free Tool] Email Content Planner For Customer Stages

GIMME THIS FREE TOOL All good email marketers know that relevance is important. Right?  In addition to targeting by location, persona or past purchases, pro-marketers are also thinking about customer lifecycle, stage, and location in the customer journey. After all, a person who is just learning about a brand is looking for information that is quite different from somebody who is a repeat customer or advocate. The StoryPorts Email Content Planner gives marketers a shareable, collaborative framework for understanding customer psychology and mapping their email content to each stage of customer discovery > research > purchase > retention. With...

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Simple, Free to Use Tool to Include Video in Email Marketing

We are super excited today to announce a new tool for all you email geeks out there. We’ve constructed a free video in email builder! There are a number of reasons to put video in your email, especially HTML5 video that can actually play inside of your email. Now, the geeks know that some devices will play video in email. Others will provide a fallback that then clicks through to a website and so forth. There are different schools of thought on, “Hey, do you want people to click to your website? Do you want them to be able...

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3 Easy Ways to Create Animated GIFs for Email Marketing

Research from Litmus 2016 State of Email Design says that almost 50% of email marketers have never used an animated GIF. 23% or email marketers rarely use animated GIFs. Animated GIFS are a great way to provide interactive and engaging content in email campaigns. Here are three super easy ways to create animated GIFs for your email campaigns. Animated GIF Tools for Email Marketing Download a FREE Chrome app, Make a Gif. This app is great. Using this app, you can record a piece of YouTube and add directly into an email. You can also create a simple video through...

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Free Email ROI Calculator That Projects Productivity

Today, we’re excited to give you a free email ROI Calculator specifically designed for email marketers as a predictive engine. Typical ROI calculators show a picture around email marketing ROI that is related to the volume of the email that somebody sends, the open rate, the click rate, the conversion rate. ROI calculators typically don’t emphasize how much Operations cost to create an email. Costs are typically buried and so true ROI is hard to calculate This calculator is unique because it determines impact through calculating relevancy and productivity. Data can then be extrapolated to examine the impact of ROI depending on...

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4 free tools for using animated GIFs in email campaigns

Animated GIFs are a great way to make email marketing more unique and appealing. Studies have shown that emails with GIFs generate a 12% increase in profit from customers and a 5% increase in click-through rates. Yet, only 11% of email marketers are using GIFs, according to a 2013 study done by MarketingSherpa. Here are four free, simple tools and resources to help your company use and store GIFs to improve your email campaign: Create GIFs with GIFMaker: GIFMaker provides the tools to take pictures, resize them, and combine them into GIFs. Users can speed up the images, and you’re...

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