Category: Email Marketing

How to get Instant Email Previews with Litmus

Ever wish that you could test your email rendering without leaving StoryPorts? Now you can use your Litmus account to preview your emails in over 50+ email clients and devices directly within StoryPorts’ interface. This short video explains how to activate and use Litmus with your StoryPorts account for instant previews.     With Litmus you’ll never send another broken email. Instantly preview your campaigns in over 50 different email clients before you send it out to your list (or your boss). Litmus takes lightning-fast screenshots that represent exactly what your recipients see so you can quickly identify and...

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StoryPorts Powers Warner Music Group’s Award-Winning Tour Notifications

Warner Music Group tracks 95% efficiency and 300% engagement lift with StoryPorts Congratulations to Warner Music Group who recently won 2 major awards using StoryPorts to automate tour notifications for their artists. The first award is from the prestigious IMA (Internet Marketing Association) Impact16 Email Marketing Strategic Campaign Award. The second award is a Summit Marketing Award for Marketing Effectiveness. Case Study – WMG Tour Automation from David DeVore Check it out on Slideshare >>     Share it: Case Study – WMG Tour Automation from David...

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Email Geeks Rejoice! Gmail supports CSS in Email

Exciting news for email geeks everywhere! Gmail has announced they will be supporting CSS in email which means Gmail will now be mobile responsive. Designers can: Query the screen size Be able to define how content should be arranged Show or hide certain pieces of content Code a style in the head tag and then read it out throughout the email. This means more: HTML5 video headers Expandable menus Accordions Sliders and galleries Rotational banners Graphs And more interactive emails! Check out these useful resources: The Official Gmail Blog: https://gmail.googleblog.com/2016/09/better-emails-tailored-to-all-your-devices.html Developers: Assorted media queries, example code, as well as markup, etc:...

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2016 Email Marketing Insights Study

According to a survey and infographic put together by our friends over at Email on Acid, almost 70% of companies spend 1-5 hours on a single email campaign and 71% of companies plan to spend more time on email and 86% will spend more money in 2016. Wow. 40% say coding email is their biggest problem overall. 36% say that developing content and creative is painful. 39% want a tool that fixes email code for you. Download this infographic.Embed Our Infographic On Your Site!Image Width%px<img src="https://www.emailonacid.com/images/blog_images/eoanews/2016/survey/2016_EmailMarketingInsights_EmailOnAcid_Final.pdf" alt="2016 Email Marketing Insights Study - An Infographic from StoryPorts" width="100%" class="infographic_embedder" /><p...

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Best Kind Of Promotion By Time Of Day

  Successful email marketing requires attention to the details. Time of day can be the difference between ending up at the bottom of a crowded inbox and arriving just in time for a purchase or opportunity to get a potential customer engaged. Let’s start with the fundamentals. Below is a breakdown of segments of the day and what type of email is appropriate. Begin utilizing these guidelines and your email opens will increase, period: Early Morning: 6 am-10 am: At the beginning of the day, your audience is more likely to open events reminders, sales, product emails, and other promos,...

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