Category: Email Marketing

Email Geeks Rejoice! Gmail supports CSS in Email

Exciting news for email geeks everywhere! Gmail has announced they will be supporting CSS in email which means Gmail will now be mobile responsive. Designers can: Query the screen size Be able to define how content should be arranged Show or hide certain pieces of content Code a style in the head tag and then read it out throughout the email. This means more: HTML5 video headers Expandable menus Accordions Sliders and galleries Rotational banners Graphs And more interactive emails! Check out these useful resources: The Official Gmail Blog: https://gmail.googleblog.com/2016/09/better-emails-tailored-to-all-your-devices.html Developers: Assorted media queries, example code, as well as markup, etc:...

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2016 Email Marketing Insights Study

According to a survey and infographic put together by our friends over at Email on Acid, almost 70% of companies spend 1-5 hours on a single email campaign and 71% of companies plan to spend more time on email and 86% will spend more money in 2016. Wow. 40% say coding email is their biggest problem overall. 36% say that developing content and creative is painful. 39% want a tool that fixes email code for you. Download this infographic.Embed Our Infographic On Your Site!Image Width%px<img src="https://www.emailonacid.com/images/blog_images/eoanews/2016/survey/2016_EmailMarketingInsights_EmailOnAcid_Final.pdf" alt="2016 Email Marketing Insights Study - An Infographic from StoryPorts" width="100%" class="infographic_embedder" /><p...

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Best Kind Of Promotion By Time Of Day

  Successful email marketing requires attention to the details. Time of day can be the difference between ending up at the bottom of a crowded inbox and arriving just in time for a purchase or opportunity to get a potential customer engaged. Let’s start with the fundamentals. Below is a breakdown of segments of the day and what type of email is appropriate. Begin utilizing these guidelines and your email opens will increase, period: Early Morning: 6 am-10 am: At the beginning of the day, your audience is more likely to open events reminders, sales, product emails, and other promos,...

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Back to the Basics: 5 Tips for Better Emails

  Email marketing can quickly become unnecessarily complicated. Integrating social media, utilizing multiple  marketing platforms, subscriber acquisition, etc., can all cause a marketer to lose focus on what’s effective. It’s important to remember the principles of email marketing. To lend a hand, here are 5 tips to get back to the basics and improve your next email campaign:  1.  Tap Into Social Proof: Employing consumer data is a great tool to gain trust from potential customers. Research has shown that consumers are more apt to connect with a brand, when friends and influencers are also connected to that brand. Applied effectively, social proof is a great way to...

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