Category: Email Marketing

3 Ways To Slash Your Email Build Time

Building emails used to be a long, tedious process. It took hours of man power to design, program and write content for an email. Here are a few tips on how to slash the time it takes to build your emails: Templatize Building an email from scratch is inefficient. Creating templates for your emails is a great investment of your time because they can be used over and over with only a content swap and some minor modifications.  Syndicate Syndication technology means that your previously created content can be inserted automatically into your premade templates without lifting a finger....

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Social Media in Email: Word of Mouth on Steroids

There’s no doubt that the most effective marketing is word of mouth. The fact of the matter is that we value the opinion of other people more than we do expensive advertising campaigns and brands. Featuring your social media conversations in your email is a great wait to capture the nice things other people are saying about your brand and provide “social proof’ for your brand. Here are some great ways to use social media in email to promote more digital word of mouth: Search for positive mentions of your brand on Twitter. Find instances of fans really enjoying...

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How To Extend The Life Of Your Facebook Posts Using Email

When your company posts to Facebook, you probably assume that all of your fans are going to see your brilliant content in their newsfeeds, right? Chances are they won’t.The average lifespan of a Facebook post is 3-5 hours. After 3-5 hours, the post is lost in the waves of other content, never to be seen by your audience again. Not to mention the complicated algorithm that Facebook uses to determine which posts get priority: The only real way around this algorithm is to pay to sponsor your posts. So this begs the question: how can you extend the life...

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Building Email is so 2002

Building html emails back in 2002 was time consuming, labor intensive, and an absolutely dreadful process for everyone involved. Between the design, programming, content creation, render testing and delivery, an email campaign could take days to put together. Building an email meant you needed a team of designers and html programmers on staff. Then, once the design was complete, there was a matter of creating content for your email that was captivating and encouraged your customers to read it.   Even with the advent of better email marketing systems, templates, drag and drop WYSIWYG  (what you see is what you...

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How Outside Lands Doubled Their Social Impact With Email

Music festivals are highly innovative when it comes to keeping fans connected through social media, but even the most socially-connected fans miss out on some of the best posts, tweets, pins, and tags. How can your brand amplify the social buzz generated by its fans to reach and engage an even bigger audience? The simple answer may surprise you: use email. Outside Lands, the annual music festival that transforms San Francisco’s Golden Gate Park into a labyrinth of stages and sideshows for more than 180,000 people to enjoy over three days, decided to do just that. By using our...

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