Category: Email Marketing

How To Extend The Life Of Your Facebook Posts Using Email

When your company posts to Facebook, you probably assume that all of your fans are going to see your brilliant content in their newsfeeds, right? Chances are they won’t.The average lifespan of a Facebook post is 3-5 hours. After 3-5 hours, the post is lost in the waves of other content, never to be seen by your audience again. Not to mention the complicated algorithm that Facebook uses to determine which posts get priority: The only real way around this algorithm is to pay to sponsor your posts. So this begs the question: how can you extend the life...

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Building Email is so 2002

Building html emails back in 2002 was time consuming, labor intensive, and an absolutely dreadful process for everyone involved. Between the design, programming, content creation, render testing and delivery, an email campaign could take days to put together. Building an email meant you needed a team of designers and html programmers on staff. Then, once the design was complete, there was a matter of creating content for your email that was captivating and encouraged your customers to read it.   Even with the advent of better email marketing systems, templates, drag and drop WYSIWYG  (what you see is what you...

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How Outside Lands Doubled Their Social Impact With Email

Music festivals are highly innovative when it comes to keeping fans connected through social media, but even the most socially-connected fans miss out on some of the best posts, tweets, pins, and tags. How can your brand amplify the social buzz generated by its fans to reach and engage an even bigger audience? The simple answer may surprise you: use email. Outside Lands, the annual music festival that transforms San Francisco’s Golden Gate Park into a labyrinth of stages and sideshows for more than 180,000 people to enjoy over three days, decided to do just that. By using our...

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5 reasons To Use Twitter In Your Email Campaigns

Validate Your Business: Face it. The things your customers and fans say about you is far more powerful than anything your marketing department can dream up. Amplifying the voice of the customer boosts credibility and drives 3x more engagement. In fact, 92 percent of consumers worldwide trust recommendations from friends and family more than any form of advertising (Word of Mouth Marketing Association). Extend Your Messaging Lifespan: The average lifespan of a tweet is extremely short (around 18 minutes by some estimates) so unless your followers are logged into Twitter and filtering through their timeline 24/7, they’re missing out...

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