Category: Content Marketing

Awesome Content Marketing Ideas

  There are thousands of pieces of content published online every day.  Take note, the ideas below will help your content break through the clutter, grow your audience and deliver delightful experiences. 1. Make it Awesome Remarkable content is the name of the game.  Here are a few things to ask yourself as you build or curate content: Is it unique or controversial? Is it insightful and emotional? Is it thought-provoking? Is it easy to understand? Is it relevant to the audience? 2. Make it Visual The brain processes visuals 60,000 times faster than text.  If you want to...

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Rock the Basics: 3 Quick Tips For Engaging Emails

  The best digital marketers in the world value the importance of rocking the basics in email marketing. While many marketers are delighted by the next shiny object, those that build strong core strategies and focus on what is successful in their efforts are able to stay above the hoi polloi and keep their audiences engaged and responsive. Below are 3 tips to help to build up your basics and dramatically improve your email marketing: 1. Use Social Proof: Customers tend to trust what other customers think, and for this reason, social proof is a great tool to use in email marketing....

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Be Smart: Get More Out of Your Facebook Ads

  Facebook does a great job of making it easy for your company to display ads, but chances are you could do more to use this great business driving tool at its full potential. Below, I demonstrate a few quick ways to change what you are doing today and see positive change right away. Here are 3 tips to improve your Facebook ad campaigns and save some money in the process: 1. Split Test Your Ads: When running an ad campaign with only one version of the ad, you don’t have the requisite data to compare your results against. Split testing is your best option...

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5 Simple Tips to Optimize Video Content

  Video content has become increasingly popular, but that doesn’t mean every video will bring in tons of attention and start lots of conversions. To really see a return on investment, you need to optimize your videos. Here’s 5 easy steps to do just that: 1. Make Videos With A Goal: Videos with a purpose are much more effective at gaining conversions and sales then videos that are only made for brand awareness. Some things to keep in mind when planning the goals for your videos are the emotions you want to elicit, the types of customers you want to appeal...

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Back to the Basics: 5 Tips for Better Emails

  Email marketing can quickly become unnecessarily complicated. Integrating social media, utilizing multiple  marketing platforms, subscriber acquisition, etc., can all cause a marketer to lose focus on what’s effective. It’s important to remember the principles of email marketing. To lend a hand, here are 5 tips to get back to the basics and improve your next email campaign:  1.  Tap Into Social Proof: Employing consumer data is a great tool to gain trust from potential customers. Research has shown that consumers are more apt to connect with a brand, when friends and influencers are also connected to that brand. Applied effectively, social proof is a great way to...

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