Category: Content Marketing

Simple, Free to Use Tool to Include Video in Email Marketing

We are super excited today to announce a new tool for all you email geeks out there. We’ve constructed a free video in email builder! There are a number of reasons to put video in your email, especially HTML5 video that can actually play inside of your email. Now, the geeks know that some devices will play video in email. Others will provide a fallback that then clicks through to a website and so forth. There are different schools of thought on, “Hey, do you want people to click to your website? Do you want them to be able...

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3 Easy Ways to Create Animated GIFs for Email Marketing

Research from Litmus 2016 State of Email Design says that almost 50% of email marketers have never used an animated GIF. 23% or email marketers rarely use animated GIFs. Animated GIFS are a great way to provide interactive and engaging content in email campaigns. Here are three super easy ways to create animated GIFs for your email campaigns. Animated GIF Tools for Email Marketing Download a FREE Chrome app, Make a Gif. This app is great. Using this app, you can record a piece of YouTube and add directly into an email. You can also create a simple video through...

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Create Evergreen Content That Drives Sales

As a marketer, it is easy to feel overwhelmed in the arena of content marketing. Search engine optimization (SEO), constant updates, and social media campaigns may seem like more work than you can accomplish. You have plenty of other tasks to complete, without constantly being at the computer. However, content marketing doesn’t have to be so complicated. Evergreen content can be your best friend when it comes to content marketing. Since some people will always be searching for definitions or how-to guides, evergreen content will help your content be relevant at any time. Even though it may seem like evergreen content is stagnant...

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Your Guide to Inbound Marketing

  Small business marketers are forced to walk a fine line. On one hand, they must get results to keep their companies going. On the other hand, they have miniscule marketing budgets; according to the 2016 State of Small Business Report, 63 percent of small businesses spend less than 7 percent of their revenue on marketing. Because of this push and pull between getting results and not overpaying for them, it’s not surprising so many small companies are trying their hand at inbound marketing. The inbound marketing approach isn’t about running ads or making sales pitches; it’s about creating content to educate and engage potential customers. It focuses...

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