There are thousands of pieces of content published online every day. Take note, the ideas below will help your content break through the clutter, grow your audience and deliver delightful experiences.
1. Make it Awesome
Remarkable content is the name of the game. Here are a few things to ask yourself as you build or curate content:
- Is it unique or controversial?
- Is it insightful and emotional?
- Is it thought-provoking?
- Is it easy to understand?
- Is it relevant to the audience?
2. Make it Visual
The brain processes visuals 60,000 times faster than text. If you want to get your content viewed and shared, make it highly visual by using brand-made and fan made visuals. Instagram, Vine and Flickr can be great sources of visual content for your brand
3. Make it Sharable
76% of internet users share content they like and share buttons in email increase click-thru rates by more than double. If you aren’t making your content sharable, you are missing a huge opportunity for your content to find an audience
4. Send by Email
71% of people check their email first think in the morning before any other activity. Include your best social, video, eCommerce, blog and event content into regular and consistent email marketing campaigns
5. Make it Mobile
By 2019, 5.6 billion people will have smartphone. In addition, over 50% of all email is opened on a mobile device. If your website, social and email content isn’t mobile responsive, you are missing out on a lot of content
6. Gate Your Best Content
Your highest value audience is happy to trade their email for valuable content. Use gated content to grow your audience or leads. Follow this simple formula: Make 70% of your content completely free. Make your most valuable 30% gated by asking for an email address and name
7. Use Social Proof
74% of online adults use social networking sites and 90% of people believe brand recommendations from friends. Use fan-made social proof to strengthen your content goals and display the recommendations, reviews and suggestions people are making about your brand or product