Author: David DeVore

How To Use Twitter In Email

Twitter is a great outlet for email. Better yet, putting your best tweets into email lengthens the otherwise short lifespan, which gives your fans and subscribers another chance to engage with you. Here are three great ways to use Twitter in email: 1. Use Comments and Mentions – Use the feedback from your fans to build trust and social proof. Fans trust fans more than they trust brands. Leverage their voice and gain their trust. 2. Search Hashtags – Search hashtags related to your brand to find new and interesting voices for your brand. 3. Use Relevant Public Feeds – Don’t feel...

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3 Reasons Why Your Cyber Monday May Have Failed

You spent weeks preparing an email campaign that would wow your customers and offer great deals for Cyber Monday. The holiday has since come and gone, and now, as you look back at the results of the campaign, you’re shocked to see that your open and click through rates are embarrassingly low. Here are three reasons why your campaign may have flopped: 1. You appeared out of nowhere – If you haven’t had any contact with your customers for the last 10 months, then you suddenly send an email daily about your Cyber Monday deals, your customers will disengage....

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The Value Of Social In Email

Channeling your social media into email is a great strategy for your brand. There are lots of benefits for your brand to using social in email: Saves Time  Email building can be a time consuming process, especially when it comes to creating the content. By syndicating the content from your social media, you can save time and energy. Not to mention that there is now software technology that can automatically input your content into email templates and send regularly without lifting a finger. Leverage The Voice Of Your Fans Social media is a the outlet for your fans to...

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3 Great Ways to Use Facebook In Email

Facebook is a great platform to use in email. It’s a great way to create relevant email content that is interesting to your readers. Here are a few great ways to utilize Facebook in email: Use Facebook Comments As Social Proof   We’ve said it before: What fans say about your brand is much more important to consumers than what you as the company says about your brand. Leverage this in your emails to increase trust. Expand Your Fan’s Horizons  With new software technology, you can use more than your own social media outlets in your email. Include other relevant...

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5 Ways To Enable Conversations In Your Content Marketing

Having a content marketing plan is great, but having your fans and readers interact with the content is even better. Here are a few tips on how to get the conversations rolling: 1) Be Remarkable and Valuable – Provide your readers with new and exciting information that is helpful to their business. 2) Ask for Their Insights – One of the best ways to get your readers involved in the conversation is to ask for their feedback. Ask about their thoughts on the topic or if they have any expert advice to share. When they do respond, be sure...

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