Author: David DeVore

3 Ways To Use Social Proof To Build Trust

Social proof is defined as “a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” (Wikipedia) In other words, we look to others to help make and validate decisions. We use social proof to make all types of decisions: Where to eat, what to wear, what to buy. In fact, over 70% of consumers consult consumer reviews before making a purchase. Here are three tactics to use social proof to build trust for you brand. Find Your Brand Advocates: People trust people. We trust other consumers more than we trust...

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3 Ways To Slash Your Email Build Time

Building emails used to be a long, tedious process. It took hours of man power to design, program and write content for an email. Here are a few tips on how to slash the time it takes to build your emails: Templatize Building an email from scratch is inefficient. Creating templates for your emails is a great investment of your time because they can be used over and over with only a content swap and some minor modifications.  Syndicate Syndication technology means that your previously created content can be inserted automatically into your premade templates without lifting a finger....

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4 Tips to Build Better Content Marketing

Your potential customers are bombarded with messages everywhere they look: their favorite websites, their phones, television, billboards, everywhere! They are so overwhelmed that they’ve conditioned themselves to tune out these messages, ultimately rendering your campaigns useless. There is a new paradigm in marketing: provide your potential customers with valuable and helpful content related to their problem or industry, then capture their business because you have positioned yourself as an expert in your field. You never have to worry about catching your potential customers at the right moment, because they came looking for you. The trick is to have strong,...

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Social Media in Email: Word of Mouth on Steroids

There’s no doubt that the most effective marketing is word of mouth. The fact of the matter is that we value the opinion of other people more than we do expensive advertising campaigns and brands. Featuring your social media conversations in your email is a great wait to capture the nice things other people are saying about your brand and provide “social proof’ for your brand. Here are some great ways to use social media in email to promote more digital word of mouth: Search for positive mentions of your brand on Twitter. Find instances of fans really enjoying...

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How To Extend The Life Of Your Facebook Posts Using Email

When your company posts to Facebook, you probably assume that all of your fans are going to see your brilliant content in their newsfeeds, right? Chances are they won’t.The average lifespan of a Facebook post is 3-5 hours. After 3-5 hours, the post is lost in the waves of other content, never to be seen by your audience again. Not to mention the complicated algorithm that Facebook uses to determine which posts get priority: The only real way around this algorithm is to pay to sponsor your posts. So this begs the question: how can you extend the life...

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