Author: David DeVore

[Free Tool] Email Content Planner For Customer Stages

GIMME THIS FREE TOOL All good email marketers know that relevance is important. Right?  In addition to targeting by location, persona or past purchases, pro-marketers are also thinking about customer lifecycle, stage, and location in the customer journey. After all, a person who is just learning about a brand is looking for information that is quite different from somebody who is a repeat customer or advocate. The StoryPorts Email Content Planner gives marketers a shareable, collaborative framework for understanding customer psychology and mapping their email content to each stage of customer discovery > research > purchase > retention. With...

Read More

[Video] Supercharge Your Email Campaigns with Recycled Content

Hosted by The America Marketing Association, David DeVore (StoryPorts) and Heike Young (Salesforce) discuss how to use recycled content to drive email marketing campaigns. — To be successful, content has to actually reach your customers. By plugging your existing content streams into email automations, newsletters, drip campaigns, customer journeys, and triggered notifications, organizations are increasing productivity, saving time, maximizing content ROI, and building engagement — and reaching more people in the process. In this webinar, you will learn how to leverage blog feeds, social streams, video playlists, event calendars, and product specials to automate and enhance email campaigns. We’ll...

Read More

Introducing Google Fonts for Email & Enterprise Workflow Sharing

For those who follow our release updates on http://storyports.statuspage.io page, you’ll know that we recently pushed a fun little pack of updates. Here are some of the highlights! Google Fonts for Email Let’s face it, the traditional set of web-safe fonts are so boring. Thankfully, Google provides a library of 818 fonts that web developers use to make their websites look more modern, elegant and all around snazzy. While not supported by all email clients, Google fonts are supported in well over 65% of all email opens. The email clients that don’t support Google Fonts will “fallback” to a similar web...

Read More

Webinar: Ask The Expert With Bridgette Darling from Adobe

This month on Ask The Expert, Adobe Product Marketing Manager Bridgette Darling joins us to discuss the latest Adobe news, best digital marketing and email campaign strategies and the future of email. Adobe had some exciting announcements hot off the heals of the Las Vegas Adobe Summit that we’re excited to dive into! Darling focuses on marketing and strategy for Adobe Campaign’s email marketing capabilities within the Adobe Marketing Cloud helping email marketers achieve their goals by educating on overall strategy, best practices and advancements in technology. She is also an author on the Adobe Digital Marketing Blog where she...

Read More