Author: David DeVore

[New Features] The Mars Volta Summer ‘17 Release Highlights

Why is this release named The Mars Volta? The word Volta in the band name, Mars Volta,  was taken from a Fellini book about his films. He called the changing over of a scene, the Volta. Changing of time is exactly what this release is all about. The growth, evolution, and turning of the corner with many updates to the user experience and face of our application. To begin with, you will notice our new dashboard. A single-view look at what is going on in your StoryPorts account. Also, to enrich the user experience, we’ve simplified clickstreams and work...

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[Video] Introducing The Mars Volta: Summer ’17 Release

StoryPorts‘ The Mars Volta Summer ’17 Release brings together exciting new features as well as core architectural and user experience improvements. In this webinar we’ll be showcasing: New Theme Libraries New Week in Review Emails New Dashboard and Navigation Introducting Interactive Email Modules for Beta Countdown Clocks V2 Beta...

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Introducing The Sailthru and StoryPorts Integration

We are excited to announce that Sailthru is the latest addition to the StoryPorts family of Integrations. The Sailthru + StoryPorts integration helps organizations of all sizes manage powerful email marketing campaigns and personalization. Features and capabilities include: Power interactive email campaigns to send and track through Sailthru Publish and sync emails created in StoryPorts directly to Sailthru Send emails through Sailthru without leaving StoryPorts Trigger real time alerts and daily/weekly/monthly digests Common campaigns include: news alerts event notifications weather alerts media alerts social digests automated newsletters Sailthru helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships...

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[Free Tool] Email Content Planner For Customer Stages

GIMME THIS FREE TOOL All good email marketers know that relevance is important. Right?  In addition to targeting by location, persona or past purchases, pro-marketers are also thinking about customer lifecycle, stage, and location in the customer journey. After all, a person who is just learning about a brand is looking for information that is quite different from somebody who is a repeat customer or advocate. The StoryPorts Email Content Planner gives marketers a shareable, collaborative framework for understanding customer psychology and mapping their email content to each stage of customer discovery > research > purchase > retention. With...

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[Video] Supercharge Your Email Campaigns with Recycled Content

Hosted by The America Marketing Association, David DeVore (StoryPorts) and Heike Young (Salesforce) discuss how to use recycled content to drive email marketing campaigns. — To be successful, content has to actually reach your customers. By plugging your existing content streams into email automations, newsletters, drip campaigns, customer journeys, and triggered notifications, organizations are increasing productivity, saving time, maximizing content ROI, and building engagement — and reaching more people in the process. In this webinar, you will learn how to leverage blog feeds, social streams, video playlists, event calendars, and product specials to automate and enhance email campaigns. We’ll...

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