There have always been obstacles when it comes to including videos in email. Programming can be a challenge; selecting the right video player to ensure that all readers can view without hassle is nearly impossible. There’s also the issue of many email service providers blocking links and images in emails, which means that many of your subscribers could be missing out on your content.
One of the best (and easiest) solutions to including video in email is to use an image that looks like a video player in your email. This gives your subscribers the idea of what they’re in for and also eliminates the majority of the issues that surround video in email. This also provides links to your site or social media channels and increases engagement.
Has your business tried including video in email? Have any tips or tricks to share?