Throughout 2015, it is expected that the biggest digital marketing trend will be content marketing, especially visual content. But with all of the content being produced, standing out and getting your content noticed isn’t always easy. And when you only use text in your content, people tend to scroll right past it. If you want to get your content noticed, visual content is the way to go. Here are 5 types of visual assets and their benefits for your content strategy:

 

  • Photos:  studies show that articles with photos generate 94% more views than those without. Photos are one of the most widely used and shared visual techniques in marketing, and there are lots of different ways to use them in your content. You can include photos of your products, your team, people you’re interviewing, behind-the-scenes shots, and many other aspects of your brand
  • Charts: the main purpose of charts is to organize information, numbers, and data in a simple yet attention-grabbing manner. Your readers want a quick, easy-to-understand representation of your information, and charts are the perfect tool for this. When creating charts, you’ll want to make them interesting and simple to understand, and you’ll want to include the most important parts of your data to show your audience
  • Comics: some of the best aspects of using comics is that they are very familiar and relatable, their format is easy to read, and they are appealing because of their association with humor. But you have to keep in mind that the lighthearted tone of comics is only good in some situations, so you’ll need to decide when it is best for your company to use comics to explain something to your audience. When used at the right time, comics can be a funny, engaging tool to add to your content strategy
  • Annotated Screenshots: in situations where you are creating step-by-step instructions or tutorials, annotated screenshots are an easy way to give to information to your readers. Having big paragraphs of text that outline each and every detail might be thorough, but it won’t be interesting or readily understood. The visual context in annotated screenshots also helps to eliminate any confusion that your audience might have about the instructions. If some of your readers prefer text, than try to find a happy medium; take annotated screenshots of the product or process you are illustrating, and include a brief summary below
  • Infographics: an important thing to keep in mind when creating infographics is that they can easily become too packed with information, thereby making them complicated and frustrating for the reader. That being said, when infographics are done right, they are an awesome tool to communicate information in a fun and engaging way. Viewers tend to like them for their simplicity, so be careful not to add any unnecessary information; write what you have to say, add the images you want to include, and leave it at that