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Digital marketing campaigns have become widely used, compared to traditional marketing, especially as businesses scramble to stay up-to-date with the best marketing strategies. Digital marketing gives a very high return on investment, but only if you keep up with the latest. Here are 4 tips to help you do exactly that:

1. Keyword Selection: Google’s algorithm has changed a lot this past year, and while packing in as many keywords as you can is not the best practice anymore, it is still important to choose a few key words to grow your traffic. SEMRush and Term Explorer are both great tools to help track keywords so that you can improve your own

2. Rank Analysis: Knowing how high your company is ranked in search engines compared to other competitors is very important. If you’re not as highly ranked as you’d like to be, that means you need to make some changes. Authority Labs and Google Search Console are some tools that can help improve your ranking

3. Effective Content: Building fresh, optimized content is key to engaging your audience and making your company stand out. Yoast WordPress Plugin and BuzzSumo are two tools to help make your content more effective in the coming year

4. Search Engine Optimization: Whether it’s features, functions, or anything else, optimizing your content is one of the best ways to increase your search engine ranking. WooRank Plugin, Screaming Frog, and Deep Crawl all help to optimize your content, which can be a huge benefit to your company