Research from Litmus 2016 State of Email Design says that almost 50% of email marketers have never used an animated GIF. 23% or email marketers rarely use animated GIFs.

Animated GIFS are a great way to provide interactive and engaging content in email campaigns. Here are three super easy ways to create animated GIFs for your email campaigns.

Animated GIF Tools for Email Marketing

  1. Download a FREE Chrome app, Make a Gif. This app is great. Using this app, you can record a piece of YouTube and add directly into an email. You can also create a simple video through your webcam.https://chrome.google.com/webstore/detail/make-a-gif/anhnbgabclnjfceopaladlmpfpgnpdjf/related
  2. Download the Recordit app directly to your desktop and record a GIF on the fly in about three seconds. http://recordit.co/
  3. GIPHY is a search engine for GIFs. You can search emotions, cartoons, artists, categories, etc. http://giphy.com/

If you want some additional resources, check out, Litmus. They have a whole guide on animated GIFs in emails. https://litmus.com/blog/a-guide-to-animated-gifs-in-email