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Outside Lands prides itself on being at the forefront of digital technology. We were able to deliver an automated digital digest the morning after each day of the festival. It was an incredible tool that used very little of our personal bandwidth to create during a time we were all stretched thin. Bryan Duquette

Festival Producer, Another Planet Entertainment

Thank you SO MUCH for helping us out with a solution for the blog email. We’ve seen some great growth in our subscription base over the past several months, and it has been great working with you.

Jennifer Ribble

Manager, Global Content Strategy, Salesforce ExactTarget Marketing Cloud

Content (Ctrl) has allowed us to create truly dynamic and responsive emails, saving us a considerable amount of time while delivering the most relevant, personal and engaging emails we’ve ever been able to create. It’s a digital marketer’s dream!

JM Chilgren

Digital Marketing Manager , TV Land | Viacom


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Resources, News, Tips and Tricks

3 Tools to Make Headlines More Clickable

Many things, from psychology to science, play a part in making a headline that’s clicked and shared. Great headlines are important; they can mean the difference between gaining a few new users or an entire new audience. Here are 3 tools to help you make your headlines more clickable: Target Your Audience with ContentIdeator: Making headlines that target the interests, needs, and problems of your audience is important in convincing them to click through. For example, if the majority of your followers are interested in Twitter, writing a blog post that references Twitter in the article as well as the title is a great way to engage your users. The ContentIdeator is a great starting place for generating ideas and getting inspired. Just put in a keyword and the ideator will generate a list of topics to consider. ContentIdeator   Trigger A Reaction with The Emotional Marketing Headline Analyzer There are many different types of  headlines that affect the audience’s emotional reaction, such as “how to’s”, audience references, numbers, and specificity. Try writing a “how to” post or speak directly to your audience by saying “you” in the title to capture their attention. The Emotional Marketing Headline Analyzer essentially scores your content based on emotional appeal. The higher the score, the more emotionally charged your headline is. Just enter the headline you have in mind, choose the industry you are targeting and review the results. It’s that easy! Emotional Marketing Headline Analyzer   Use CoSchedule Headline Analyzer To Help Refine Aspirational Titles   Users love the idea of getting more for less, so improvement-focused headlines are a great way to pull readers... read more

INFOGRAPHIC: 7 Tips for Amazing Stories

— 7 Tips for Amazing Stories There are thousands of pieces of content published online every day. These tips will help your content break through the clutter, grow your audience and deliver delightful experiences. Make it Awesome Remarkable content is the name of the game. Here are a few things to ask yourself as you build or curate content. Is it unique or controversial? Is it insightful and emotional? Is it thought-provoking? Is it easy to understand? Is it relevant to the audience? Make it Visual The brain processes visuals 60,000 times faster than text. If you want to get your content viewed and shared, make it highly visual by using brand-made and fan-made visuals. Instagram, Vine and Flickr can be great sources of visual content for your brand. Make it Sharable 76% of internet users share content they like and share buttons in email increase double click-thru rates. If you aren’t making your content sharable, you are missing a huge opportunity for your content to find an audience. Send it by Email 71% of people check their email first thing in the morning before any other activity. Include your best social, video, eCommerce, blog and event content into regular and consistent email marketing campaigns. Make it Mobile By 2019, 5.6 billion people will have smartphones. In addition, over 50% of all email is opened on a mobile device. If your website, social and email content isn’t mobile responsive, you will be missing out on a lot of content interactions. Gate Your Best Content Your highest value audience is happy to trade their email for valuable content. Use gated... read more

 

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